H2E Logo

How can the H2E logo be used?
When is the disclaimer unnecessary?
What are some examples of approved uses of the H2E logo?
What are some prohibited uses of the H2E logo?
Where can the H2E logo be placed?
Can the logo be used on transport packaging?
Can the logo be used on primary product packaging* that the consumer receives?
Go to H2E logo download page.

How can the H2E logo be used?

The H2E logo may be used to promote participation in H2E, to promote the H2E Program, or to promote waste reduction in general. The H2E logo may not be used in any way that could be perceived as an endorsement by the U.S. Environmental Protection Agency (EPA), the American Hospital Association (AHA), the American Nurses Association (ANA), Health Care Without Harm (HCWH), or the H2E Program of a company's product(s) or service(s). To help prevent such confusion, the logo must be used with the following disclaimer in a clearly readable manner on all advertisements, product or service literature, or any other materials that include or promote a specific product or service:

"Use of this logo does not imply H2E endorsement."

When is the disclaimer unnecessary?

The H2E logo may be used without the disclaimer on internal communications and on any materials that promote the H2E program, the organization's participation in H2E, or waste reduction in general, but which do not reference any product or service.

What are some examples of approved uses of the H2E logo?

The H2E logo may be used on internal and external communications to publicize participation in the H2E program. Examples of internal uses include recycling bins, newsletters, and posters. External communications include advertising, press releases, annual reports, and Web sites. The H2E logo may be used in its entirety, without alterations or modifications, unless specifically allowed in writing by H2E. For additional examples, please see "Creative Ways to Use the H2E Logo."

What are some prohibited uses of the H2E logo?

The H2E logo may never be applied directly (as a decal, label, or in any other form) to a product or on any materials used in the primary packaging* of such products, nor used in any way that could be interpreted as a direct or implied endorsement by the H2E sponsors of a product or service. Any such use will result in an immediate revocation of the organization's eligibility to use the logo.

Where can the H2E logo be placed?

In advertising and promotional materials, the logo should be adjacent to the company name or placed in a corner of the page or advertisement block, separated from the text and photographs of the products or services being promoted. The logo may not be placed in the body of the text or immediately next to or below a photograph or other depiction of the product or service being promoted. For internal company communications and on materials that promote the H2E program, mercury elimination, toxicity or waste reduction and that do not reference any products or services, logo placement is not restricted.

Can the logo be used on transport packaging?

Yes, the logo may be used on shipping boxes, grocery bags, or other types of intermediary packaging. H2E encourages partners to place the logo on transport packaging to increase its visibility. The logo may be used freely on any packaging that is not primary product packaging*.

*Primary packaging includes product packaging that the consumer sees prior to making a purchase.

Can the logo be used on primary product packaging* that the consumer receives?

The logo cannot be used on primary packaging, because this use might appear to be an H2E sponsor endorsement of the product. Any use of the logo that the consumer might logically interpret as an H2E sponsor endorsement of a product or service is prohibited. However, when the primary product packaging also serves as the transport packaging, the logo may be used with appropriate disclaimers.

H2E Logo Download page